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STILE — Enterprise website with commerce + experience tools

August 16, 2025

To come up with a logo that becomes a globally recognizable symbol is the goal that every designer should set for themselves. We did it last year.

ClientShabbir TilesDateFebruary, 2025Share
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STILE — Enterprise website with commerce + experience tools

Client: Shabbir Tiles & Ceramics Limited (STILE)
Industry: Building materials / Tiles
Link: stile.com.pk (live)

The brief

Refresh the digital presence for Pakistan’s leading tile brand with a modern, fast site that makes product discovery effortless, supports bilingual content (EN/UR), and connects customers to tools like a tile visualizer, calculator, and store (“Emporium”) network. Stile+1

What we built

A conversion-focused experience that blends catalog + commerce + utilities:

  • Product exploration hub structured by Spaces, Categories, Collections, and Sizes for faster wayfinding. Stile
  • Shop experience with catalog browsing and a persistent cart state. Stile
  • Emporium Locator with city filtering and rich store details to drive footfall across Pakistan. Stile
  • Online Emporium integration for assisted buying. Stile
  • STILE Tile Visualiser (sub-app) so users can try tiles in prebuilt rooms before purchase. Stile Tile Visualiser
  • Tile Calculator to estimate quantity and boxes needed. Stile Tile Calculator
  • E-Catalogs and a consolidated STILE ToolBook that links all utilities (visualiser, calculator, virtual tours, magazines). Stile+1
  • Bilingual toggle (EN/UR) for wider reach. Stile

Brand & credibility

The site communicates STILE’s leadership and heritage (incorporated 1978; PSX-listed) and highlights its European quality certification by Centro Ceramico, Italy, reinforcing trust throughout the journey. Stile

Experience highlights

  • Clear IA and mega-nav for quick entry into products, emporiums, investors, and resources. Stile
  • Utility strip across pages (Tile Visualiser, Tile Calculator, E-Catalogs, Virtual Tour) for task-driven users. Stile
  • City-wise store pages with addresses and phone numbers to reduce friction from discovery to visit. Stile

Outcome

A unified, modern platform that helps shoppers discover, visualize, calculate, and connect—all in one flow—while giving the brand a scalable home for content, investor relations, and retail expansion.