edenrobe Beauty — fragrances and body mists marketed through sport and everyday moments
Nobody can smell a fragrance through a phone. edenrobe Beauty’s content sells the moment the scent belongs to instead.
- Client
- edenrobe Beauty
- Industry
- Beauty & Personal Care
- Scope
- Reels, Social Design & Digital Marketing
- Year
- 2025
The challenge
edenrobe Beauty is edenrobe’s fragrance line, launched in 2018 with scents for men and women and since extended into body mists. A scent cannot be experienced on Instagram, and bottle shots on their own all look alike. The content had to attach each product to a feeling and a situation people recognise.
What we did
- Produced reels and social designs for edenrobe Beauty’s Instagram and managed the posting schedule.
- Placed body mists in real routines — padel courts, kit bags, match days — with chat-bubble reels such as ‘What’s in your padel bag?’ that feel native to the platform.
- Balanced lifestyle content with clean product shots, so the bottle is recognisable on a shelf after the reel.
- Organised highlights by shopper — For Her, For Him, Unisex, Body Mists and New In — plus the Gold Hunt highlight.
- Ran digital marketing behind launches to reach new fragrance buyers.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Scent tied to situations people recognise
Reels in the platform’s own formats
For her, for him, unisex and body mists
Bottles recognisable after the reel
More work
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