Best Corporate & Sustainability Reports (BCSR) Awards 2025 Animation

The challenge

The Best Corporate & Sustainability Reports Awards is an evening of annual reports, auditors and finance teams, and one company film after another on the big screen. Jubilee General Insurance had under a minute to say who it is: more than seventy years of protection, its standing as a rated insurer, the people it covers, its digital services and its commitment to a sustainable future. All of that had to land in a hall, read from the back row, without turning into a report read aloud — and look unmistakably like Jubilee.

What we did

• Built the film on one idea, Jubilee Alive, and one line of thought that every scene follows: life is always moving, so insurance should move with it.
• Let kinetic typography carry the script. A few words per scene, with bold and light weights set against each other so the words that matter — moving, should, live, grow — land first and stay readable from the back of a hall.
• Kept the brand in every frame: Jubilee red, sweeping light trails as a constant layer, the logo held top-left, and scenes framed in angled panels that echo the brand’s diagonal.
• Set the story in Pakistan, recognisably: Karachi’s skyline with the Mazar-e-Quaid, Islamabad’s Faisal Mosque under the Margalla Hills, and highways at sunset, so “communities, corporates, individuals” meant people in the room.
• Gave every claim something to look at: the heritage as a giant 3D “73”, the ratings as plaques on a plinth, the app on a phone in a hand, the discount card held to camera and a glass globe for sustainability.
• Closed on a single, clean logo lockup, and delivered the film in Full HD at 30 frames per second for the screen in the hall.