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A nationwide identity rollout, one wall at a time

Designing an identity is the easy half. Making it fit every branch, lift and reception in the country is the work.

Client: Jubilee General Insurance
Industry: Banking, Insurance & Fintech
Scope: Environmental Branding, Print
Year: 2025

The challenge

A cohesive brand across a national branch network fails in the gap between the artwork and the wall. Every site has a different frontage, a different ceiling height, a different lift door. An identity that only works in the guidelines document is not an identity, it is a PDF.

What we did

Rolled the identity across branch signage, head office signage, reception walls, training rooms and lift doors — each surveyed so the artwork fits the surface it lands on.
Turned the lift doors into the campaign rather than a leftover surface: Tap Karo and Insure Karo, read by everyone who steps in.
Carried the same system into press — auto insurance and parent care executions that sit recognisably in the family.
Used the reception wall to promote Pakistan's first end-to-end digital motor insurance app where customers already stand waiting.
Held one visual system across interior, exterior and print so a customer meets the same brand in a branch, a lift and a newspaper.