Jubilee WorldCare Elite — an international health plan presented like a premium product, not a policy wording

The challenge

Jubilee WorldCare Elite is an international medical plan for high-net-worth individuals and families, run with DHIG of Vienna. It carries eight plan tiers, benefits in US dollars, several areas of cover and a long list of limits, exclusions and conditions. That is a great deal of fine print for a buyer who is used to premium service everywhere else — and behind it sits an application with a medical questionnaire, dependants, employment details and data-protection consent.

What we did

• Opened on a human scene rather than a table: a doctor, a patient and his wife in a hospital room above a city skyline, under the Jubilee red band, so the plan reads as care before it reads as cover.
• Gave the promise its own page — ‘Your health deserves global access’ — with a globe held in gloved hands, and a heartbeat line carrying the closing thought that borders should never define your choices.
• Built one table system for everything after it: red headers, soft rose banding and fixed columns across plan tiers, benefits, accommodation limits and the hospital list, so eight plans can be compared at a glance.
• Set the rules out as plain FAQs and short important notes — who can apply, whether the USA is covered, how to sign up in six steps — instead of leaving them inside policy wording.
• Produced two editions: a print edition listing hospitals in major cities country by country, and a digital edition that links straight to Jubilee’s live hospital network page, so that list never goes out of date.
• Designed the proposal form in the same identity: primary insured, employment, dependants, plan selection and the medical questionnaire as clearly labelled sections, followed by the privacy notice and explicit consent pages.