Royal Wrist — social content that sells original watches on proof, not just price
Pakistan’s biggest authentic watch store competes in a market full of copies. Its feed has to prove the watches are real before it can sell them.
- Client
- Royal Wrist
- Industry
- E-commerce & Retail
- Scope
- Reels, Social Design & Digital Marketing
- Year
- 2025
The challenge
Royal Wrist sells original branded watches, bags and perfumes with a one-year warranty, on its own store and on Daraz. In a category crowded with replicas, a discount post on its own reads like every other seller. The feed had to earn trust first — who wears these watches, who has bought them, which brands they are — and then turn that trust into sales on the big retail days.
What we did
- Produced reels and post designs for Royal Wrist’s Instagram, and ran the posting calendar.
- Built a recurring “Featuring” format with well-known Pakistani faces wearing the watches, so authenticity is shown rather than claimed.
- Designed brand-led product posts for names such as TAG Heuer and Ferragamo, letting the watch fill a restrained, premium layout.
- Made the sale creative for the big retail moments, including 11.11 and up-to-80%-off campaigns, alongside the Daraz storefront.
- Organised highlights for celebrities, customer reviews, PR reviews and sales, so a first-time visitor finds the proof in one tap.
- Supported the content with digital marketing to reach buyers beyond the existing following.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Celebrities and reviews front and centre
Brand-led layouts for luxury names
Creative for 11.11 and seasonal campaigns
Short video alongside static design
More work
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