SaqPay — a payments website that sells PIX, card and boleto to Brazilian businesses as one offer
A Brazilian payments company sells a dozen products to supermarkets, clinics and schools alike. The website had to make them one simple offer, in Portuguese, and take a business through sign-up without a sales call.
- Client
- SaqPay
- Industry
- Banking, Insurance & Fintech
- Scope
- Website Design & Development
- Year
- 2026
The challenge
SaqPay offers PIX sales, PIX withdrawals, automatic PIX billing, payment links, integrated checkout, BolePIX, split payments and card processing. Each one is useful to someone; listed together they read like a price sheet. The buyers run from supermarkets and petrol stations to schools, clinics and gyms, and most of them want lower fees and less paperwork rather than a product catalogue. The site had to sell the idea first and the products second, then get a business registered without a phone call.
What we did
- Designed and built the site in WordPress with Elementor Pro, so SaqPay’s own team can edit pages and launch campaigns without a developer.
- Led the homepage with one promise — receive by PIX, card or boleto — and moved product detail into sections a business can scan by what it needs.
- Gave Pix Automático, the recurring-billing product, its own landing page so it can be promoted on its own.
- Built the merchant registration page: company details, CNPJ, bank account and the identity and document uploads that onboarding requires, in one form.
- Wrote the whole experience in Brazilian Portuguese, from the FAQ to the terms and privacy pages.
- Carried the blog into the new design and added WhatsApp contact, page caching and Google Site Kit for speed and measurement.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
PIX, card and boleto sold as a single proposition
Merchant registration and document uploads on the site
Written for the Brazilian market throughout
Pages the SaqPay team runs themselves
More work
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Someone tracking one vehicle and a fleet manager buying hundreds want opposite things. Most telematics sites pick one and lose the other.