Client: TPL Trakker Limited
Industry: Telematics, IoT, Fleet Management
Link: tpltrakker.com (live)
The brief
Give Pakistan’s leading telematics brand a modern, conversion-focused site that speaks to individuals and enterprises, showcases solutions by industry, promotes the Trakker mobile app, and supports direct online payments and inquiries. tpltrakker.com
What we built
- Clear IA for two audiences: “For Individuals” and “For Businesses,” plus deep Industry pages (Oil & Gas, Banking, Pharma, Logistics, etc.) to match how buyers search. tpltrakker.com
- Product & shop flow: Structured access to Vehicle Trakking, Fleet/Fuel Management, and a Shop (Trakking, Auto Hardware, Synology). tpltrakker.com
- Trust & proof blocks: Leadership claims (first vehicle-tracking license in 1999, 24 years expertise; 90% stolen-vehicle recovery) surfaced near the fold for credibility. tpltrakker.com
- App funnel: Prominent App + MyTrakker section with direct links to Google Play and App Store to boost app installs and self-service. tpltrakker.com+1Google PlayApple
- Payments & lead capture: “Convenient Online Payment” callout, quick quote and call-back forms, WhatsApp and phone handoffs for faster response. tpltrakker.com
Experience highlights
- Mega-nav with Solutions, Shop, Media, and Login to mytrakker for existing customers. tpltrakker.com
- Customer logo wall (banks, energy, FMCG) to reinforce enterprise adoption. tpltrakker.com
- Performance-minded UI with scannable cards and mobile-first layouts. (Design choices aligned to the live site’s content structure.) tpltrakker.com
Outcome
A unified marketing and product hub that helps buyers discover, evaluate, and act—from solution browsing to online payment or app download—while signaling scale and reliability across industries.