Explaining one banking mechanic per image
Banking features fail on comprehension, not appeal. The discipline here is subtraction.
- Client
- Bank Alfalah
- Industry
- Banking, Insurance & Fintech
- Scope
- Social & Digital Creative
- Year
- 2025
The challenge
Bank customers do not know what their bank already offers. WhatsApp banking, cash advance on a credit card, auto-debit bill enrolment — all useful, all invisible, and all usually explained in a paragraph nobody finishes.
What we did
- Gave every execution exactly one job: explain one product mechanic completely, in a single image.
- Showed the interface rather than describing it, so the reader sees what the feature looks like before they try it.
- Put the action in the artwork — the number to save, the QR to scan — so intent converts inside the post instead of hunting for a link.
- Kept award recognition present but small, supporting credibility without competing with the message.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
One mechanic per execution
Interface shown, not described
Conversion inside the post
WhatsApp, cash advance, bill enrolment
More work
Other projects.
Multi-city ticketing site & a point-of-sale we built from scratch
Three cities selling the same finite time slots through two doors at once — a website and a counter. We made both read from one inventory.
Shabbir Tiles — a catalogue, a visualiser and a calculator, made to feel like one shop
Pakistan's largest tile brand runs three separate products. The job was making a customer move through all of them without ever feeling handed off.
One telematics site serving a single car owner and an oil-and-gas fleet
Someone tracking one vehicle and a fleet manager buying hundreds want opposite things. Most telematics sites pick one and lose the other.