Our case studies.
For every project we start from the same question: what is the business actually trying to change? These are the answers we shipped.
Start a project- Projects shown
- 29
- Sectors
- 6
- Disciplines
- Design · Build · Grow
- Years
- 2024 – 2025
Selected work
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Case studies describe the constraint, the approach and what changed. Visuals are placeholders until the client screenshots are cleared.
Multi-city ticketing site & a point-of-sale we built from scratch
Three cities selling the same finite time slots through two doors at once — a website and a counter. We made both read from one inventory.
Shabbir Tiles — a catalogue, a visualiser and a calculator, made to feel like one shop
Pakistan's largest tile brand runs three separate products. The job was making a customer move through all of them without ever feeling handed off.
One telematics site serving a single car owner and an oil-and-gas fleet
Someone tracking one vehicle and a fleet manager buying hundreds want opposite things. Most telematics sites pick one and lose the other.
Junior Legends — booking, and the waiver that used to be a clipboard
Part of Legends Arena, Karachi. The interesting work was not the booking flow — it was moving the paperwork off the front desk.
Jump World — the logo, built out into a working ticket shop
An inflatable park in Lahore sells a same-day decision, usually to a parent on a phone with a child already asking.
An export sub-brand that asks for an enquiry, not a checkout
STILE sells tiles at home and adhesives abroad. The export buyer does not add pallets to a cart — they send a specification.
MavenPro — selling software whose whole promise is speed
A no-code intranet that goes live in days. A site that took a fortnight to explain it would have argued against the product.
A streetwear store where Sold Out is the point, not an error
Art-infused fashion that re-merchandises every few weeks. The shop had to survive constant change without a redesign each time.
The City School — built for a parent in a hurry
Term dates, circulars, fees and admissions deadlines, normally buried in a pile of PDFs. Organising them was a support-desk fix delivered through a website.
Pilgrimage packages, where credibility has to come before conversion
A once-in-a-lifetime purchase, often booked by a family for elderly parents. The fear is not the cost — it is being let down far from home.
A nationwide identity rollout, one wall at a time
Designing an identity is the easy half. Making it fit every branch, lift and reception in the country is the work.
Fifty years of Pak Suzuki, installed in 170+ dealerships
Corporate history as environmental design — and then reproduced, accurately, across the entire dealer network.
Jubilee Moments 2025 — a year-long brand touchpoint
A calendar hangs on a wall for twelve months. It has to survive daily familiarity, not win a single glance.
Making cyber risk legible to people who are not in IT
A digital-first brochure that turns an abstract, technical and easily ignored product into something a business owner can act on.
A rate table rebuilt right-to-left in Urdu, not translated into an English grid
The Suzuki Auto Insurance flyer exists in two languages. The Urdu edition is a designed piece, not a caption swap.
Ramadan promotion packaging, where the pack is the whole advert
On a Ramadan shelf the pack has about two seconds and no media budget behind it.
Eyewear sold on fit advice rather than product shots
Nobody buys sunglasses because the photograph was nice. They buy them because someone answered which shape suits their face.
Retail content that publishes the downsides too
A product card that lists what is wrong with the product builds more trust than one that does not.
LuckyOne Mall — a content calendar that is really an events calendar
A mall is a venue, not a shop. It sells a reason to leave the house, and that reason changes every fortnight.
Explaining one banking mechanic per image
Banking features fail on comprehension, not appeal. The discipline here is subtraction.
Selling butter by showing what it becomes
Urdu-first creative and recipe content for a dairy brand — because nobody is excited by butter, they are excited by what they make with it.
Premium food photography with a wry voice
Seasonal hooks that never break a restrained palette — because a premium restaurant cannot shout without stopping being premium.
Arabic-language beauty creative for the Gulf
Animation and paid creative produced in Arabic for a Saudi beauty brand — written in the language, not translated into it.
Selling feature phones in a smartphone market
You cannot win on specification, so the campaign competes where the feature phone actually wins.
One visual device, every seasonal moment
The tyre as an aperture — a single idea repeated until a commodity product becomes recognisable.
A refresh that changes the look without spending the heritage
New look, same standards — the line that lets a legacy brand modernise without asking customers to take a risk.
Athlete branding that serves five sponsors without becoming a logo sheet
One of Pakistan's most-sponsored athletes. Every asset has to satisfy multiple partners and still be about the driver.
NOWRALLY — disability inclusion, staged as a race
Persons with disabilities racing retro-fitted tuk-tuks. An event built to change a perception rather than sell anything.
Jump World — a logo built to bounce
An inflatable adventure park in Lahore, where the mark had to survive a building facade and a phone screen equally.
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