Fifty years of Pak Suzuki, installed in 170+ dealerships
Corporate history as environmental design — and then reproduced, accurately, across the entire dealer network.
- Client
- Pak Suzuki
- Industry
- Automotive & Mobility
- Scope
- Environmental Branding
- Year
- 2025
The challenge
An anniversary wall is usually a boardroom artefact seen by fifty people. Pak Suzuki wanted fifty years of manufacturing history to land with the customer waiting for a service appointment — across more than 170 dealerships, at wildly different wall sizes.
What we did
- Structured half a century into five readable eras rather than a dense timeline: the Dawn of Domestic Wheels, the Acceleration Phase, the Dynamic Drive, the Technological Transition and the Innovation Mile.
- Designed for the glance. Someone waiting for a car service reads a wall in fragments, so each era stands alone and rewards a ten-second look.
- Anchored each era in the products people actually remember — Mehran, Khyber, Margalla, Alto, Cultus, Swift, Wagon R — so the history is recognisable rather than corporate.
- Built the layout to survive reproduction: the system had to hold together at 170+ sites with different wall dimensions and installers.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Installed across 170+ dealerships
1975 to 2025 in five readable eras
Designed for a ten-second glance
One system, many wall sizes
More work
Other projects.
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