Shabbir Tiles — a catalogue, a visualiser and a calculator, made to feel like one shop
Pakistan's largest tile brand runs three separate products. The job was making a customer move through all of them without ever feeling handed off.
- Client
- STILE
- Industry
- Building Materials
- Scope
- Design, Build, Commerce, Hosting
- Year
- 2025
The challenge
Most tile websites stop at a catalogue. STILE needed three: a shop deep enough to hold thousands of SKUs, a visualiser that puts a tile in a room before anyone buys it, and a calculator that answers how many boxes to order. Each lived on its own subdomain. To a customer they had to feel like one place.
What we did
- Structured product discovery around how people actually shop for tile — by Space, Category, Collection and Size — instead of the internal SKU hierarchy.
- Tied the Tile Visualiser and Tile Calculator into the main journey through a persistent utility strip and a consolidated ToolBook, so the sub-apps read as features rather than detours.
- Built the Emporium Locator with city filtering and full store detail, turning online browsing into showroom footfall.
- Shipped a full English and Urdu experience across a catalogue this size, which is a content architecture problem long before it is a translation one.
- Surfaced the credibility that matters in building materials — incorporated 1978, PSX-listed, Centro Ceramico certified — along the journey rather than parked on an About page.
- Added live chat and WhatsApp handoff for the questions a spec sheet cannot answer.
- We manage the hosting: Cloudways with a Cloudflare Enterprise layer and year-long static asset caching.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Restructured around buyer intent, not SKUs
Visualiser and calculator folded into one journey
Full English and Urdu across the catalogue
Managed by us on Cloudways + Cloudflare
How Techsion transformed STILE's digital visibility
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