Junior Legends — booking, and the waiver that used to be a clipboard
Part of Legends Arena, Karachi. The interesting work was not the booking flow — it was moving the paperwork off the front desk.
- Client
- Junior Legends
- Industry
- Entertainment & Events
- Scope
- Design, Build, SEO
- Year
- 2025
The challenge
Every indoor play venue needs a signed waiver for every child. Normally that is a clipboard at the door and a queue of parents filling in forms while their children strain to get past them. Meanwhile the pricing question — a two-year-old and a ten-year-old are not the same sale — gets answered at the counter, over and over.
What we did
- Moved waiver submission into the booking funnel, so the paperwork is finished before anyone arrives and the door queue is just a door queue.
- Separated Play Park (ages 3–12) from the Toddler Zone (up to 3) as distinct products with their own pricing, because they always were.
- Built ticketing that matches how families buy: by date, by group, by family session.
- Gave each attraction — inflatables, Lego Land, Jungle Gym, trampoline, ninja course, zipline — enough space to mean something to a parent who has never visited.
- Structured content and metadata around what Karachi parents actually search: kids play park, birthday venue, indoor adventure.
- Added FAQs and clear policies to answer at 11pm the questions that otherwise arrive by phone at 11am.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Completed online, before arrival
Age-banded zones sold as separate products
Built around real local search intent
Fewer repeat questions at the counter
More work
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