Jump World — a logo built to bounce
An inflatable adventure park in Lahore, where the mark had to survive a building facade and a phone screen equally.
- Client
- Jump World
- Industry
- Entertainment & Events
- Scope
- Logo & Identity
- Year
- 2025
The challenge
A children's entertainment mark has to read to two audiences at once — excited children and the parents paying — and then work at every size from a wristband to a building.
What we did
- Built the letterforms rounded, chunky and slightly tilted, so the mark carries the movement of the thing it names.
- Set a six-colour palette where each colour does a job: yellow for energy, pink for excitement, aqua for freshness, green for activity, purple for imagination, and a deep navy to hold it all together.
- Used heavy outlines and high-contrast colour so the mark survives signage, merchandise, print and a small screen without a separate version.
- Added star and swirl accents for a sense of play, and gave the tagline a ribbon base so a dynamic composition still has structure.
- Delivered vector masters with colour options, so the brand can be applied by anyone without degrading.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Signage to merchandise from one mark
Six colours, each with a job
Heavy outlines for any background
Vector masters and colour options
The full piece
All 2 pages.
Use the arrows or your keyboard. Every page as delivered.
Page 1 of 2
More work
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