The City School — built for a parent in a hurry
Term dates, circulars, fees and admissions deadlines, normally buried in a pile of PDFs. Organising them was a support-desk fix delivered through a website.
- Client
- The City School
- Industry
- Education
- Scope
- Design, Build, Performance
- Year
- 2020
The challenge
A school website serves prospective parents, current parents and staff at once, and the navigation usually mirrors the org chart rather than the visitor. The result is a phone call to the office for something that should have taken ten seconds.
What we did
- Built the admissions path as a funnel — enquiry form, prospectus download, and an explicit next step for visits and interviews.
- Structured academics by stage, Early Years through Secondary, with curriculum, co-curricular and facilities where a parent expects them.
- Organised downloads by category so term dates, policies and circulars are found rather than hunted.
- Added search and a clean mega-nav with the explicit goal of reducing calls to the office.
- Kept campus practicalities — timings, contacts, a map — one tap from anywhere.
- Worked to the network's brand guidelines with reusable components, so campus staff publish news and events without breaking the design.
- Optimised for Core Web Vitals with compressed imagery and a CDN, added reCAPTCHA on forms, and set role-based CMS access.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
A funnel, not a contact page
Circulars and term dates categorised
Search added to cut routine calls
Role-based publishing on brand components
More work
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