Jubilee Moments 2025 — a year-long brand touchpoint
A calendar hangs on a wall for twelve months. It has to survive daily familiarity, not win a single glance.
- Client
- Jubilee General Insurance
- Industry
- Banking, Insurance & Fintech
- Scope
- Calendar Design
- Year
- 2025
The challenge
Corporate calendars are the least-read piece of collateral a business produces and the longest-lived. This one had to carry both Jubilee's conventional insurance and its Takaful proposition, across twelve months of Pakistani public holidays that do not all fall on fixed dates.
What we did
- Made the masthead photographic: the word JUBILEE is a window rather than a wordmark, each letter holding a different moment — a family at home, a shopkeeper, a couple. Insurance protects moments, so the moments fill the name.
- Kept the cover restrained and let the photography carry the warmth, because a design that shouts becomes tiring by March.
- Carried General Insurance and General Takaful in one piece, serving conventional and Shariah-compliant audiences without segregating them.
- Handled the Islamic calendar honestly. Shab-e-Meraj, Shab-e-Barat and Eid move with lunar observation, so dates are annotated as depending on moon sighting — stated clearly without making the grid look uncertain.
- Set the week Monday-first with weekends marked in brand red, matching how the working week is actually read here.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Twelve months on a wall, not one glance
Conventional and Takaful in one piece
Lunar dates annotated, not faked
Fourteen, cover to back
The full piece
All 14 pages.
Use the arrows or your keyboard. Every page as delivered.
Page 1 of 14
More work
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