A streetwear store where Sold Out is the point, not an error
Art-infused fashion that re-merchandises every few weeks. The shop had to survive constant change without a redesign each time.
- Client
- K L I M T
- Industry
- E-commerce & Retail
- Scope
- Shopify, Design, CRO
- Year
- 2021
The challenge
A drop brand does not launch a store and run it. It sells out on purpose, then does it again in a month. Most e-commerce design assumes stable inventory and treats an empty shelf as a failure state to hide.
What we did
- Treated Sold Out as a desirable state rather than a broken one. On a drop brand the scarcity is the marketing, so the badge system makes a sold-out piece read as proof rather than disappointment.
- Built the grid for instant scanning — quick add to cart, honest On Sale and Sold Out states, clear PKR pricing.
- Designed product pages mobile-first with large imagery and only the details that decide a purchase: fit, fabric weight, size.
- Used progressive disclosure so care, fabric and shipping notes are one tap away rather than crowding a small screen.
- Made the shop re-merchandisable: a new capsule is new content in the same template, not a new build.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
New capsules ship without a redesign
Sold Out designed as proof, not an error
Product pages built phone-first
Live and holding since 2021
More work
Other projects.
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Pakistan's largest tile brand runs three separate products. The job was making a customer move through all of them without ever feeling handed off.
One telematics site serving a single car owner and an oil-and-gas fleet
Someone tracking one vehicle and a fleet manager buying hundreds want opposite things. Most telematics sites pick one and lose the other.