One visual device, every seasonal moment
The tyre as an aperture — a single idea repeated until a commodity product becomes recognisable.
- Client
- Falken Tyres
- Industry
- Automotive & Mobility
- Scope
- Social & Campaign Creative
- Year
- 2025
The challenge
A tyre is a black circle. Seasonal social for a commodity product usually means sticking a festive graphic next to the logo, which is forgettable by design and indistinguishable from every competitor doing the same.
What we did
- Fixed on one device and committed to it: the tyre as a frame you look through, not an object placed in a scene.
- Applied it across unrelated moments — a jack-o-lantern glowing inside the tread, the Burj Khalifa framed by a tyre for UAE National Day, a tyre-stack Christmas tree.
- Used the constraint to build recognition, so the brand is identifiable before the logo is seen.
- Kept craft high on every execution, because a repeated device only survives if each instance justifies itself.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
One idea across every season
Identifiable before the logo
Halloween, National Day, Christmas
Regional moments including the UAE
The full piece
All 2 pages.
Use the arrows or your keyboard. Every page as delivered.
Page 1 of 2
More work
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