A rate table rebuilt right-to-left in Urdu, not translated into an English grid

The challenge

Insurance collateral is usually a wall of terms with the useful numbers buried. This one had to lead with what a customer decides on — the rate and the claim promise — and then do all of it again in Urdu, where a data table cannot simply be flipped.

What we did

• Led with the rate table and the 48-hour claim settlement, because those are what the customer is actually comparing.
• Rebuilt the entire table right-to-left for the Urdu edition, mirroring column order while keeping numerals legible, so it reads as designed rather than converted.
• Structured the value-adds — certified workshop repair, genuine parts with warranty, personal accident cover — as scannable rows rather than paragraphs.
• Gave the digital claim routes equal weight to the phone number, since app and web reporting are the actual differentiator.
• Kept corporate ratings and certifications present but subordinate, so credibility supports the offer without crowding it.