Arabic-language beauty creative for the Gulf
Animation and paid creative produced in Arabic for a Saudi beauty brand — written in the language, not translated into it.
- Client
- Ladeena
- Industry
- Beauty & Personal Care
- Scope
- Animation, Digital Ads
- Year
- 2025
The challenge
Beauty is the most visually competitive category there is, and Gulf audiences see international brands with international budgets. Localisation that reads as translation is worse than none — it signals an outsider.
What we did
- Produced the creative in Arabic from the outset, so type, layout and rhythm are designed right-to-left rather than retrofitted.
- Built a soft pink world consistent enough to be recognised in a scroll before the logo is read.
- Used animation for texture and application — how a product feels is the actual purchase driver, and stills cannot carry it.
- Integrated Tabby buy-now-pay-later into the creative, because payment flexibility is a genuine conversion lever in this market.
- Ran retail and lifestyle contexts together, tying the Riyadh boulevard presence to the products.
Outcome
What changed.
Qualitative where we don't yet have the client's clearance to publish figures. We'd rather say less than overstate.
Arabic-first creative, not translated
Animation alongside static ads
Tabby integrated into the creative
Saudi and wider Gulf
The full piece
All 2 pages.
Use the arrows or your keyboard. Every page as delivered.
Page 1 of 2
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